Linas Gudaitis-Rūkas, Beeleever & CEO at Rüke (Lithuania), a natural knitwear brand, shares his story from the moment when he met the founder & designer – his wife- to the creation of their company – a brand deeply rooted in a longstanding tradition- and their decisive sales strategy.
Our main differentiation is that we do not have a local manufacturer and stock. We work with women based on their individual license who live in other towns, most of them are seniors and knit garments for us. We collect all parts of garments with local courier from knitters and assemble them in our headquarters. We save money for additional taxes and we have the best knitters in a 100 km perimeter around us.
Never give up! Ups and downs are normal expressions of every change in life and the same goes for good ideas and business. Only time will give growth for every idea.