If you think that great websites and mobile apps are solely for big brands, you are wrong. Francesco Ronchi, CEO at Synesthesia, a digital company, focused on the creation of effective Mobile, Web & eCommerce solutions, tells us how every business should process to be ahead of the competition when it comes to marketing.

What is Synesthesia ?

Synesthesia is a company dedicated to designing and developing digital solutions for Mobile, Web and & eCommerce

We started as a small software house in 2011, with a "mobile first" approach: from the beginning we focused on the newborn Mobile Apps market, on all major platforms. In the first years we grew steadily, broading the offer to include Web Solutions, UX & Interface Design and Magento based eCommerce. Now, we have become a fully fledged company, counting on 30 people to work steadily.

What are the things to consider before creating an app or a website?

Today, it is indispensable for companies to develop good websites and apps. But while many of them are aware of the benefits of going down this path, they sometimes do not know how to proceed. Indeed an effective digital strategy does not just involve a mobile-friendly website.

• The first important thing, is to focus on targets. Advertising, brand awareness, value added services: everything must fit in a digital strategy, starting from the design, up to the marketing and monitoring of KPIs.
• But even the best idea fails without a good user experience. This is the reason why we are pushing to create an accurate UX Design process, starting, if necessary, from the service design (including user stories, wireframes and storyboards), to deliver the best user experience and customer satisfaction.
• Of course a good UX also requires a great technical execution. At Synesthesia we follow the customer through the entire process.
   
  

Why is a network of entrepreneurs important for you to develop your business?  

We have always believed in networking as a great strength to grow. It is an organic and sustainable way to develop. In this view, we started many activities, like the organization of Droidcon Italy in 2014: an international conference for developers, by developers, in the Android ecosystem.  Droidcon Italy has been a great challenge, that we won, involving international partners, hundreds of participants and companies from all around the world. This event gave us a great visibility (locally and globally) and allowed us to acquire important customers and scout great talents.

I think Beeleev is a great chance to expand our network abroad. This is a necessary step for any company like Synesthesia, with the ambition to tackle international markets.